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Maury Fertig - The Deadly 7 Sins of Investing
During his successful 17-year career at Salomon Brothers, Maury Fertig witnessed many smart people making very bad investment decisions - all because they let their emotions influence their judgment. He realised that whether the result of ego, competitiveness, or just plain laziness, the behaviors that warp people's ability to invest wisely are rooted in seven common and recognisable human weaknesses. In "The Seven Deadly Sins of Investing", Fertig has created an investing philosophy (and several practical and powerful strategies) to help absolve "sinners" of their financial transgressions.
Review
Humberto Cruz, nationally syndicated personal finance columnist: "Fertig does a pretty thorough and entertaining job of identifying and illustrating typical investor mistakes and suggesting ways to avoid them...I particularly recommend the book to anybody who thinks picking stocks is child's play or who feels tempted to chase after the next investment fad."
“...by focusing on the seven deadly sins, Mr. Fertig has provided a checklist of what not to do when it comes to investing. And anything that may keep you from losing money is a good thing indeed.”
-New York Times
“...Mr. Fertig has provided a checklist of what not to do when it comes to investing... a good thing indeed.”
-New York Times
Book Description
"Are you a sinner when it comes to investing? During his long and successful career at Salomon Brothers, Maury Fertig witnessed many smart people making very bad investment decisions -- all because they let their emotions influence their judgment. He realized that whether the result of ego, competitiveness, or just plain laziness, these dire behaviors were rooted in seven common and recognizable human weaknesses:
- Envy: focusing on the success of others
- Vanity, or Pride: an unwillingness to take advice
- Lust: an infatuation with an investment, despite warnings that it is not sound
- Avarice: a tendency to hold onto a stock for too long, decreasing its return
- Anger, or Wrath: irrational behavior that sacrifices steady progress for a quick hit
- Gluttony: compulsive and excessive investing
- Sloth: ignoring finances altogether
The Seven Deadly Sins of Investing helps readers recognize their investing vices, and offers practical strategies to help them correct the error of their ways. Illustrated by real stories about real investors who have given in to temptation, the book provides solid financial advice for avoiding common pitfalls and staying on the path to “salvation” -- and wealth."
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