Dan Kennedy – Renegade Millionaire 2.0
We are typically viewed by many peers as barbarians. Or fools. They judge what they see us doing – what of it we let them see – as so out of whack with the norms they conform to, that we scare them, annoy them, and even enrage them. Mystify them. They scoff, laugh, ridicule. Sometimes they demand we be brought to heel by some Authority. We are at odds with much of our own industry or profession. And it doesn't stop there. We're often disapproved of by family and friends. Demonized in media. CONSPIRED AGAINST.
Rather than be cowed by it, we see criticism, resistance, and opposition as encouragement. I know that I am on the right track when a majority scream 'n squeal. This is a Core Concept for me.
This isn't just about 'immunity to criticism' – although that's important. I'm talking about a level above and beyond that where even fewer dare tread: reveling in it. Using it as a barometer. A predictive measure. Walt Disney once said that he was never frightened unless a majority of his own people or of any group instantly liked his idea. He hoped for skepticism. If you are often acting – and having to act in opposition to the ideas of "proper-ness" of those around you, and you have to fight the seepage of their small, timid, and average thinking into your head... Renegade Millionaire 2.0 is for you.
Often, it's the guy who first laughed out of the room that winds up owning the whole place. I've lived it for 40+ years, and I've witnessed it over and over again. It takes BRASS BALLS to disregard and override an entrenched, well-defended status-quo of any kind. Lots of people give lip service to it and like labeling themselves Renegades, but most are all bark and no bite. Not really LIVING IT. I'm now looking for entrepreneurs who are DEEPLY COMMITTED to Renegade-ism.
Of course, you have to carefully pick such battles, but once you do, you need both the determination and the methodology to succeed against all obstacles and opposition. Just for example, do you know the most effective way to gain acceptance for a radical idea; to break through the "we've never done it that way before' wall? One of the stories I'll tell you in Renegade Millionaire 2.0, is a little-known story of the Disney movie no one there wanted to make, its opposition, how an OK to do it was obtained, and how it defied a long-standing Walt practice and altered the course of the company forever, for good. Fast-forward to today's venture capital market where the same method has been used to get billions poured into dozens and dozens of start-ups, all built around one bad idea, all failing.
I imagine you are recognizing the rising level of difficulty surrounding you and your business, manifesting in so many different ways. And the chorus that grows louder, with "why can't you do things like everybody else does and be normal?" – this, specifically applied to your thinking and beliefs, your demands of others, your advertising and marketing, your business practices, your ambition, and more. This makes you and me Kindred Spirits. Activists are against the mundane and mediocre, the ordinary in anything, but especially in results. And, my unorthodox methods DO get results.
Renegade Millionaires overcome Opposition Forces many times during their careers. You don't get to do it once, then never face the same kind of opposition again.
There is no "lifetime pass". This is something you have to get good at.
And like. Thrive on. It is mindset and skill set. It is an overall "approach" to adopt, adapt and apply. This has never been more necessary.
This Letter tells you why – and why Renegade Millionaire 2.0, now. It is an invitation to a NEXT LEVEL of autonomy and accomplishment. A deeper dig into critical concepts with me, than ever before. Please read about it and consider its potential importance to you. My Underground Resistance Movement and your decision is required NOW. I can't conscript you, although I would if I could. There's no draft; you have to volunteer. But if I could, I would reach right into your pocket, open your wallet, take your credit card and get you registered immediately. I believe what you will learn in Renegade Millionaire 2.0 is that important for you. Follows, the best I can do for you...
And much more...
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